A digital branding studio
In Tokyo and New York

IN FOCUS NEW YORK is our global projects team.
Launched in 2023, it's meant to expand the possibilities of digital branding to a global scale.
In addition to a small-but-mighty team operating locally in NYC, we also use the insights, experiences, and talent we've accumulated over the last 14 years as a foundation to help Japanese brands expand overseas, and help international brands adapt to the Japanese market.

CONTRAST is a creative workspace built around the idea of "reconstruction."
The multi-use space is housed in a 45-year-old industrial building spread across three floors, designed as an open, expansive environment that supports creators. Our goal is to create a workspace that's entirely experimental, unfettered by convention, and continuously reconstructed by its residents.
By focusing on various forms of expression and building meaningful connection with the creators and their crafts, we can expand our understanding the importance of "CONTRAST" and the power of juxtaposition.